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Research papers

Analytical CRM

This paper describes a new approach for analyzing customer behavior from data collected in customer relationship management systems. The very short response times of the new approach allows one to browse interactively through the variables describing...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Reimar Hofmann, Michael Haft, Joachim Herbert, Gerda Jung
September 23, 2001
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Citation

Hofmann, Haft, Herbert and Jung (2001a, September 23). Analytical CRM. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/analytical-crm


Research papers

The future role of telecom managers

This paper describes possible future developments for telecom managers due to paradigm changes in the telecommunications world and corresponding organizational scenarios within the companies. The results are based on desk research a quantitative...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Gerda Jung, Axel Brinkmann
Company: GMS Dr. Jung GmbH
June 15, 1998
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Citation

Jung and Brinkmann (1998a, June 15). The future role of telecom managers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-role-of-telecom-managers